What we did.
Naming / Brand Strategy (B2B > D2C) / Competitive Market Analysis / Positioning / Voice / Brand Story / Brand Identity / Packaging Design / New Product Development / Tradeshow Booth Design / Store Design
3D, a leading car-care products company for over 30 years with massive success in B2B business, partnered with us in building their D2C line of products and to refresh their company branding.
We started by dissecting the core values of 3D in order to define the direct to consumer brand positioning.
We called the new line of D2C products GLW
